Legacy, Culture, Quality and Service are the four defining pillars of the Halekulani brand. How do we convey that in a major marketing initiative? It starts with the way we capture the image: We worked with a world-class photographer and equipped her with an array of high-quality cameras that represent the state of the art of multiple eras in the photography industry.
We were committed first to making art; we believe the image conveys our intent and passion – the same sincere spirit we apply towards all endeavors. Come with us behind the scenes as we show you what it takes to produce an ad campaign of this quality.